9705 Bianco Ter Unit B, Des Plaines, IL 60016 Under Contract In 10 Days!
I recently listed La Casa Bianco, a beautifully updated one-bedroom condo, and I'm thrilled to share that it went under contract in just 10 days! Here's a look at what made this listing so successful and the strategies I used.
The Property: A Move-In Ready Gem
La Casa Bianco had a lot going for it:
Modern Updates: We had just finished refreshing the unit with new flooring throughout and a fresh coat of paint, creating a bright and contemporary feel. The updated windows (2013) were another great selling point.
Inviting Spaces: The spacious living room, with its peaceful view of the landscaped courtyard, was a real highlight. The eat-in kitchen offered both comfort and practicality.
Stylish Details: I loved the combination of modern fixtures with vintage-inspired lighting we chose for the kitchen and bathroom. The durable vinyl plank flooring in these areas was a smart and stylish touch.
Practical Amenities: From ample closet space in the bedroom to convenient laundry facilities and assigned parking, the unit offered everything a buyer could want. The HOA benefits—garbage disposal, pool access, and common area maintenance—were another bonus.
Prime Location: Its proximity to expressways, shopping, and parks made it a highly desirable location.
My Marketing Strategy: Speed and Visibility
I knew a strong marketing strategy was key to a quick sale:
Beautiful Photography: I made sure to use high-quality photos that showcased the property's best features. The bright spaces, stylish finishes, and inviting courtyard view really shone through.
Compelling Listing Description: I crafted a listing description that highlighted the key selling points: the recent updates, the fantastic location, and the turnkey nature of the unit. I also made sure to be transparent about the "as-is" condition and the lack of gas service.
Strategic Pricing: I worked hard to determine the right price—competitive enough to attract immediate attention but also reflective of the unit's value.
Rapid Deployment: I got the listing up on all the major online platforms quickly to maximize its visibility.
The Result: Under Contract in 10 Days
The combination of a great property and a focused marketing approach paid off. La Casa Bianco went under contract in just 10 days!
Key Takeaways for Other Sellers:
Invest in Updates: Even small updates can have a big impact on buyer appeal.
Highlight Key Features: Make sure to emphasize the unique selling points of your property.
Price Strategically: Work with your real estate agent to determine the optimal listing price.
Market Effectively: Invest in beautiful photography and a compelling listing description.
This experience with La Casa Bianco reinforced for me how a well-maintained and effectively marketed property can achieve fast and successful results.
Jason Rosenberg
The Rosenberg Group
@ Infiniti Properties
312.882.9797
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